Although Facebook is seen as a dying form of social media, the cite is still visited by many people around the world daily. One way the free to use social media makes its money is by adds. Have you ever wondered how Facebook knows what adds you will be attracted to and what adds to put on your news feed? Well it is all controlled by a algorithm that Facebook has made. In recent times Facebook has tweaked their algorithm. Their new algorithm addresses how long one looks at an add. By pulling data, Facebook's new algorithm will take into account how likely you are to click on a article and then how long you will spend reading it.

It is intersting to think that everything that is controlling everything on your computer is an algorithm. Professor Denny had mentioned in class that all the programs we are creating are simply algortihms. So to think thtat even what is controlling minor things on the side, like the adds that show up in our Facebook newsfeed are algorithms, really puts into perspective the number of algorithms the computers are converting at a time. Maybe one day algorithms will be controlling individualized adds for billboards as we drive along the highway.

http://fortune.com/2016/04/22/facebook-algorithm-publishers/
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